COUNTRY LIFE

Taste The Freedom. Taste Country Life.

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The campaign celebrates the regained freedom our 55+ audience experiences through a series of ads showing 55+’ers enjoying the countryside, encouraging the nation to embrace their second adolecence, giving Country Life Butter its witty image back.

 

The campaign kicked off on Theresa May’s last day in office with an ad showing her running through a field of wheat tossing away her iconic kitten heels (a reference to an interview where she admitted the most naughty thing she’d ever done was running through a field as a child). 

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Published on social media and deployed guerrilla advertising that was driven past Parliament Square on a digital billboard, gaining more than 60 pieces of PR, more than 115 times its media value.

 

The follow-up films, designed for social media, show 55+ers on their adventures in the British countryside.