JUST EAT

Social Competition

Facebook/META created a global Instagram Stories competition: Come up with a campaign for a client that uses IGS' user experience, concrete brief not necessary. Meal Roulette for Just Eat interacts with the thumb-pause action on the platform for users to get discounts (and a no-fuss way of deciding what to have for dinner). It is a playful use of the IGS platform, challenging the audience to interact with the brand through copy and sound. It won in the 'Most Interactive' category.